Iceland Overtakes Switzerland as World’s Most Expensive Country
Iceland has overtaken Switzerland as the world’s most expensive country, with tourism, housing and high service costs adding pressure to everyday prices.
Smart Traveler Enrollment Program (STEP)
The Smart Traveler Enrollment Program (STEP) is a free service offered by the U.S. Department of State for American citizens traveling or living abroad. By enrolling, travelers receive safety updates, travel advisories, and important information about their destination. STEP also helps U.S. embassies contact travelers in case of emergencies such as natural disasters or civil unrest.
Uber Expands Into Travel With Hotel Bookings and a Bigger Push to Become an Everyday Super App
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Google and Virgin Voyages Use Rovey to Show What Agentic AI Could Mean for Travel Booking
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
GetYourGuide Bets on AI to Make Tours and Activities Easier to Trust and Book
By
Laura Mitchell
• 3 mins read
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Expedia Says Travelers Use AI to Plan Trips but Still Trust Brands to Book
By
Marcus Bennett
• 3 mins read
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Italy Tops 2026 Travel Demand as AI Reshapes How Trips Are Planned
By
Yuliya Karotkaya
• 4 mins read
Italy leads global travel demand for 2026, while AI tools and shifting traveler behavior redefine how trips are planned and experienced.
Hilton Introduces AI Planner to Help Travelers Plan Hotel Stays
By
Eleanor Price
• 3 mins read
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.
KAYAK Launches ‘Got That Right’ Campaign to Tackle Booking Anxiety
By
Thomas Grant
• 3 mins read
KAYAK introduces a new global campaign aimed at easing traveler anxiety and replacing booking doubt with confidence.
Amtrak Urges Travelers to Book Early Ahead of Historic Summer 2026
By
Thomas Grant
• 3 mins read
With the FIFA World Cup 2026 and nationwide America250 celebrations set to drive record demand, Amtrak is encouraging travelers to book early for what could be the busiest summer in its history.
Caesars Palace Unveils a New Era of Ultra-Luxury With Redesigned Presidential and Sky Villas
By
Eleanor Price
• 3 mins read
Caesars Palace has completed a major redesign of its Presidential Villas and Sky Villas, marking a significant milestone in the resort’s broader transformation as it approaches its 60th anniversary.