AMEX stands for American Express, a global financial company known for its credit cards, travel services, and rewards programs. Many travelers use AMEX cards for booking flights, hotels, and rentals due to added benefits like travel insurance and airport lounge access. It’s widely accepted by major airlines and hotels around the world.
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Royal Caribbean Group is extending its loyalty strategy beyond the ship with new credit cards that work across Royal Caribbean, Celebrity Cruises, and Silversea. The move reflects a broader push to make guests think about the company’s brands as one connected vacation system rather than separate cruise lines.
Air France-KLM is strengthening its U.S. strategy with a new Flying Blue Visa card designed to boost loyalty and accelerate elite status.
Italy leads global travel demand for 2026, while AI tools and shifting traveler behavior redefine how trips are planned and experienced.
Bilt has acquired travel commission platform Sion for $30 million, aiming to strengthen its travel rewards ecosystem and support travel advisors.
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.
KAYAK introduces a new global campaign aimed at easing traveler anxiety and replacing booking doubt with confidence.