Iceland Overtakes Switzerland as World’s Most Expensive Country
Iceland has overtaken Switzerland as the world’s most expensive country, with tourism, housing and high service costs adding pressure to everyday prices.
AMEX
AMEX stands for American Express, a global financial company known for its credit cards, travel services, and rewards programs. Many travelers use AMEX cards for booking flights, hotels, and rentals due to added benefits like travel insurance and airport lounge access. It’s widely accepted by major airlines and hotels around the world.
Uber Expands Into Travel With Hotel Bookings and a Bigger Push to Become an Everyday Super App
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Google and Virgin Voyages Use Rovey to Show What Agentic AI Could Mean for Travel Booking
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
GetYourGuide Bets on AI to Make Tours and Activities Easier to Trust and Book
By
Laura Mitchell
• 3 mins read
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Expedia Says Travelers Use AI to Plan Trips but Still Trust Brands to Book
By
Marcus Bennett
• 3 mins read
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Royal Caribbean’s New Credit Cards Turn Cruise Loyalty Into a Cross-Brand Product
By
Marcus Bennett
• 3 mins read
Royal Caribbean Group is extending its loyalty strategy beyond the ship with new credit cards that work across Royal Caribbean, Celebrity Cruises, and Silversea. The move reflects a broader push to make guests think about the company’s brands as one connected vacation system rather than separate cruise lines.
Air France-KLM Targets U.S. Travelers With New Flying Blue Visa Card
By
Laura Mitchell
• 3 mins read
Air France-KLM is strengthening its U.S. strategy with a new Flying Blue Visa card designed to boost loyalty and accelerate elite status.
Italy Tops 2026 Travel Demand as AI Reshapes How Trips Are Planned
By
Yuliya Karotkaya
• 4 mins read
Italy leads global travel demand for 2026, while AI tools and shifting traveler behavior redefine how trips are planned and experienced.
Bilt Acquires Travel Commission Platform Sion in $30 Million Deal
By
Marcus Bennett
• 3 mins read
Bilt has acquired travel commission platform Sion for $30 million, aiming to strengthen its travel rewards ecosystem and support travel advisors.
Hilton Introduces AI Planner to Help Travelers Plan Hotel Stays
By
Eleanor Price
• 3 mins read
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.