An adventure tour is a type of trip that focuses on exciting, physically engaging activities such as hiking, rafting, or wildlife exploration. These tours often take travelers to remote or natural destinations and emphasize outdoor experiences. They’re ideal for those seeking thrill, challenge, and cultural connection while traveling.
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
Hawaiian Airlines has officially joined the Oneworld alliance, giving travelers broader loyalty benefits and linking Hawaii more deeply with major global airline networks.
Accor says it is protecting margins and staying on track for 2026 even as Middle East disruption weighs on luxury demand and raises new questions about hotel pricing power.
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Intrepid Travel has completed its biggest acquisition yet, buying France’s Altaï Group as it pushes deeper into Europe’s non-English-speaking adventure travel markets.
Saudi Arabia is reshaping its Vision 2030 strategy, cutting back state funding for some headline tourism megaprojects and shifting more attention toward AI, infrastructure, and projects with clearer near-term demand.
G Adventures is expanding its National Geographic Signature collection with 17 new itineraries, growing the higher-end small-group line to 49 trips as demand rises for more immersive, expert-led travel.
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Spain is edging toward another tourism milestone as higher fuel costs and geopolitical instability push some travelers toward closer, lower-risk destinations. The upside is clear for hotels, airlines, and resort markets, but the growth also adds pressure to already crowded destinations.