Azamara Cruises has introduced a new set of 2027 Overland Experiences that allow guests to leave the ship for several days and rejoin later in the itinerary. The program reflects a broader push in cruising to add more destination depth and higher-value land components to voyage planning.
Atlas Ocean Voyages has introduced a referral program that rewards past guests for bringing first-time travelers to the brand. The move adds a customer-led acquisition tool as expedition cruise lines look for lower-friction ways to build repeat and referral demand.
Freedom Cruise Line is reviving plans for a mile-long floating city with homes, hotels, schools, hospitals and space for up to 80,000 people.
Viking’s new world cruise lineup expands long-duration ocean travel with routes spanning six continents, extended voyage options, and deeper destination programming.
The hantavirus outbreak aboard the Hondius expedition ship has raised traveler questions, but cruise bookings and fares appear largely unaffected.
Explora Journeys has launched a Memorial Day promotion offering fare discounts and lower deposits on selected sailings through 2028. The campaign expands booking flexibility while giving the luxury cruise brand another tool to stimulate demand across a broad range of itineraries.
Recent cruise ship outbreaks have raised public health questions, but industry forecasts and booking trends suggest travelers are still choosing cruises in record numbers.
A hantavirus outbreak aboard the MV Hondius has left three people dead, triggered international contact tracing, and renewed scrutiny of health protocols on remote expedition cruises.
Three cruise passengers have died and several others have fallen ill after a suspected hantavirus outbreak aboard the MV Hondius, prompting an international health response.
AmaWaterways is adding a new French culinary experience to its Paris and Normandy cruises, giving guests the chance to cook with local grandmothers on board and in Paris.
Royal Caribbean has opened Royal Beach Club Santorini, its first private destination in Europe, bringing a paid beach club model to one of the Mediterranean’s most crowded cruise ports.
Celestyal’s ships have made it back to the Mediterranean after weeks stranded in the Gulf, but the cruise line now faces the harder task of rebuilding demand and rethinking its winter strategy.
Royal Caribbean has begun sea trials for Legend of the Seas, the third ship in its Icon Class, ahead of a July 2026 debut. The milestone moves the vessel into a key testing phase before final construction and deployment in Europe and the Caribbean.
Azamara Cruises has introduced new theatrical productions on Azamara Pursuit and is preparing a broader fleetwide rollout. The move adds fresh onboard entertainment as cruise lines continue investing in experience-led differentiation.
Princess Cruises is planning a major long-term expansion with three new Voyager-class ships that will become the largest in the brand’s fleet. The order signals where the line sees the next phase of cruise growth: bigger ships, updated social spaces, and a more modern version of the Princess experience.