The host agency is reviewing preferred partnerships, advisor fit and supplier resources as it prepares a higher-end segment. The move follows leadership changes and a broader push to expand revenue.
Intrepid Travel has launched new locally led day trips in Barcelona, Venice and Paris, designed to move visitors beyond overcrowded landmarks.
Priceline has revived its iconic Negotiator character, with William Shatner handing the role to Randall Park in a new campaign focused on summer travel affordability.
National Geographic-Lindblad Expeditions has launched a new online resource hub for travel advisors, consolidating sales and marketing tools in one place. The move reflects how cruise and expedition brands are investing more directly in advisor support as distribution becomes more content- and platform-driven.
G Adventures has launched its first trips to Dominica, adding the Caribbean destination to its premium active travel portfolio. The move aims to broaden how the island is sold, shifting attention from cruise traffic toward longer-stay, experience-led tourism.
Gant Travel has joined American Express Global Business Travel’s GBTNetwork, expanding its access to supplier content and technology for corporate clients using Concur Travel. The move highlights how mid-sized travel management companies are aligning more closely with larger distribution and servicing ecosystems.
Intrepid Travel has acquired Ooraminna Station Homestead near Alice Springs, adding a physical hospitality asset to its adventure travel portfolio. The deal points to growing interest in regional, nature-based stays tied more closely to experiential tourism demand.
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
Intrepid Travel has completed its biggest acquisition yet, buying France’s Altaï Group as it pushes deeper into Europe’s non-English-speaking adventure travel markets.
G Adventures is expanding its National Geographic Signature collection with 17 new itineraries, growing the higher-end small-group line to 49 trips as demand rises for more immersive, expert-led travel.
Backroads has joined the United States Tour Operators Association as an active member, expanding the group’s roster of tour operators. The addition reflects the continued relevance of adventure travel within the broader organized travel market.
Smithsonian Journeys is introducing a new line of shorter guided trips aimed at travelers with limited vacation time. The collection reflects a wider push by tour operators to appeal to younger and time-constrained customers as older core demographics age.
Avanti Destinations is expanding its Europe product with new Insider Tours, a collection of small-group walking experiences in eight major cities. The move reflects rising demand for more flexible, lower-capacity city tours that still deliver local insight and guaranteed departures.
Situ has opened a Singapore office as part of its expansion in Asia-Pacific, extending its serviced accommodation network beyond the Americas launch in February. The move strengthens the company’s ability to support multinational clients across key business travel markets.
Riviera Travel has introduced a limited-time promotion offering additional savings on new river cruise bookings through April 30. The offer can be combined with other discounts, extending price pressure across 2026 and 2027 departures.