ADT stands for Atlantic Daylight Time or Alaska Daylight Time, depending on the region. It’s a time zone used during daylight saving months to extend evening daylight. Travelers may encounter ADT when booking flights, planning itineraries, or checking local times across North America.
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Marriott Bonvoy and Visa are launching a major FIFA World Cup 2026 campaign built around ticket access, loyalty rewards, and once-in-a-lifetime fan travel experiences.
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Italy leads global travel demand for 2026, while AI tools and shifting traveler behavior redefine how trips are planned and experienced.
United Airlines is introducing Relax Row, a new long-haul economy seating option that converts three seats into a couch-like space.
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.
ASTA has made its Hotel Watch List public through March 13 to spotlight properties accused of unpaid commissions and push for stronger accountability.
KAYAK introduces a new global campaign aimed at easing traveler anxiety and replacing booking doubt with confidence.