Iceland Overtakes Switzerland as World’s Most Expensive Country
Iceland has overtaken Switzerland as the world’s most expensive country, with tourism, housing and high service costs adding pressure to everyday prices.
ADT (Atlantic Daylight Time; Alaska Daylight Time)
ADT stands for Atlantic Daylight Time or Alaska Daylight Time, depending on the region. It’s a time zone used during daylight saving months to extend evening daylight. Travelers may encounter ADT when booking flights, planning itineraries, or checking local times across North America.
Uber Expands Into Travel With Hotel Bookings and a Bigger Push to Become an Everyday Super App
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Google and Virgin Voyages Use Rovey to Show What Agentic AI Could Mean for Travel Booking
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
GetYourGuide Bets on AI to Make Tours and Activities Easier to Trust and Book
By
Laura Mitchell
• 3 mins read
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Marriott Bonvoy and Visa Turn FIFA World Cup 2026 Into a New Sports Travel Loyalty Play
By
Andrew Collins
• 3 mins read
Marriott Bonvoy and Visa are launching a major FIFA World Cup 2026 campaign built around ticket access, loyalty rewards, and once-in-a-lifetime fan travel experiences.
Expedia Says Travelers Use AI to Plan Trips but Still Trust Brands to Book
By
Marcus Bennett
• 3 mins read
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Italy Tops 2026 Travel Demand as AI Reshapes How Trips Are Planned
By
Yuliya Karotkaya
• 4 mins read
Italy leads global travel demand for 2026, while AI tools and shifting traveler behavior redefine how trips are planned and experienced.
United Unveils Relax Row Couch Seats for Economy Travelers on Long-Haul Flights
By
Laura Mitchell
• 3 mins read
United Airlines is introducing Relax Row, a new long-haul economy seating option that converts three seats into a couch-like space.
Hilton Introduces AI Planner to Help Travelers Plan Hotel Stays
By
Eleanor Price
• 3 mins read
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.
ASTA Makes Hotel Watch List Public to Pressure Unpaid Commissions
By
Christopher Lane
• 2 mins read
ASTA has made its Hotel Watch List public through March 13 to spotlight properties accused of unpaid commissions and push for stronger accountability.