IHG Targets China’s Gen Z Travelers With Esports Perks and Student Hotel Discounts
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
Travel Trends
Travel Trends offers a comprehensive look at the shifts shaping how people explore the world today. This topic highlights emerging patterns in traveler behavior, evolving destination preferences, market dynamics, and the cultural and economic forces driving change across the industry. From the rise of slow travel and experiential journeys to new booking habits, demographic shifts, and technology-driven behavior, Travel Trends provides clear, data-informed insights for readers who want to understand what’s influencing modern travel. Designed as a forward-looking resource, it brings together reporting, analysis, and expert commentary in one place.
Geneva Is Turning Europe’s Heatwave Problem Into a Coolcation Travel Win
Geneva is positioning itself as a summer coolcation escape, combining lake swimming, vineyard e-bike routes and easy access to Alpine scenery.
China Launches Its First Cruise-to-Nowhere From Shanghai
China has launched its first cruise-to-nowhere voyage from Shanghai, turning Adora Magic City into the destination for a short high-seas escape.
Book-cation Trend Brings Literary Travel Into the Mainstream
By
Victoria Hayes
• 4 mins read
Literary travel is gaining momentum as readers plan trips around novels, authors, hotel libraries, book clubs, reading retreats and festivals.
10 Travel Trends That Will Shape 2026
By
Andrew Collins
• 7 mins read
Travel in 2026 is being shaped by rising costs, climate concerns, major events and a stronger desire for flexible, meaningful trips.
Viral ‘Buy Spirit’ Campaign Taps Into Deep Frustration With U.S. Air Travel
By
Laura Mitchell
• 4 mins read
A viral campaign to buy and revive Spirit Airlines has exploded online, turning a TikTok pitch into a broader expression of public anger over rising fares and the loss of cheap flying.
The Ivory Opens in Koreatown With a Boutique Hotel Model Built Around Design, Art, and Calm
By
Eleanor Price
• 4 mins read
The Ivory has opened in Los Angeles’ Koreatown, bringing a new 48-room boutique hotel concept that blends residential comfort, cultural programming, and a quietly elevated design approach.
Emirates Explores Private Bathrooms in First Class as Luxury Aviation Escalates
By
Laura Mitchell
• 3 mins read
Emirates is exploring private en-suite bathrooms inside first-class suites, pushing premium air travel further into ultra-luxury territory as airlines compete to redefine the top end of the cabin.
G Adventures Expands National Geographic Signature Collection With 17 More Expert-Led Trips
By
Victoria Hayes
• 4 mins read
G Adventures is expanding its National Geographic Signature collection with 17 new itineraries, growing the higher-end small-group line to 49 trips as demand rises for more immersive, expert-led travel.
Expedia Says Travelers Use AI to Plan Trips but Still Trust Brands to Book
By
Marcus Bennett
• 3 mins read
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.