The White Lotus Season 4 Puts the French Riviera in the Global Travel Spotlight
HBO’s The White Lotus is heading to the French Riviera for Season 4, with Cannes, Saint-Tropez, and Monaco set to benefit from a fresh wave of tourism attention.
HBO’s The White Lotus is heading to the French Riviera for Season 4, with Cannes, Saint-Tropez, and Monaco set to benefit from a fresh wave of tourism attention.
Saudia and adidas have launched the Made to Fly travel pack, a new collaboration that blends sportswear, aviation, and modern Saudi identity into a regional lifestyle play.
Emily in Paris is heading to Greece and Monaco for Season 6, giving Greece fresh tourism momentum as the Netflix hit expands beyond Paris and Rome.
G Adventures is expanding its National Geographic Signature collection with 17 new itineraries, growing the higher-end small-group line to 49 trips as demand rises for more immersive, expert-led travel.
Travel + Leisure Co. is bringing a Sports Illustrated Resort to downtown Baton Rouge, converting the Hilton Baton Rouge Capitol Center into a new sports-focused hospitality property tied to LSU, riverfront traffic, and the city’s growing role as a sports tourism hub.
BTS’s comeback tour is already reshaping hotel demand across multiple continents, with some cities seeing extraordinary jumps in forward bookings. The pattern shows how large-scale music travel is increasingly influencing accommodation markets well beyond the biggest global capitals.
Avanti Destinations is expanding its Europe product with new Insider Tours, a collection of small-group walking experiences in eight major cities. The move reflects rising demand for more flexible, lower-capacity city tours that still deliver local insight and guaranteed departures.
Food & Wine’s 2026 Global Tastemakers ranking highlights 10 cities where cuisine shapes the travel experience as strongly as landmarks or hotels. From Hong Kong and Tokyo to Paris and Istanbul, these are the cities setting the pace for food-led travel this year.
Valencia has approved stricter limits on tourist apartments as pressure on housing and neighborhood balance grows. The new framework sets hard caps by district and block, signaling a more interventionist approach in one of Spain’s most visited cities.
Venice is again charging day visitors to enter the historic city on selected peak dates from April through July. The system is now more practical than symbolic: register in advance, get a QR code, and pay more if you leave it too late.