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Alternative Tourism

Alternative tourism focuses on travel experiences that differ from mass tourism, emphasizing local culture, sustainability, and personal connection. It includes eco-tourism, rural tourism, and community-based travel. This approach aims to benefit local communities while offering travelers more authentic and responsible experiences.

Marriott Brings Lefay Into Its Orbit as Luxury Wellness Becomes a Core Travel Bet
By • 3 mins read
Hotels & Resorts, News

Marriott Brings Lefay Into Its Orbit as Luxury Wellness Becomes a Core Travel Bet

By • 3 mins read

Marriott’s planned joint venture with Lefay shows how quickly wellness is moving from hotel add-on to full brand strategy. By bringing a specialist Italian resort operator into its luxury portfolio, Marriott is betting that high-end travelers increasingly want health, longevity, and nature-led stays to define the trip itself.