MICE refers to Meetings, Incentives, Conferences, and Exhibitions, a key segment of business and corporate travel.
MICE stands for Meetings, Incentives, Conferences, and Exhibitions, a segment of travel focused on business events and group gatherings. It covers corporate meetings, reward trips, large conferences, and trade shows. MICE travel plays a major role in business tourism and often involves complex planning, venues, and logistics.
Hotels.com has launched a new business travel mode that lets travelers save work-trip preferences, rebook preferred hotels faster and earn rewards from eligible business stays.
Virgin Trains has received regulatory approval to run up to 20 daily return services through the Channel Tunnel from 2030, challenging Eurostar’s long-standing monopoly.
Hyatt will convert Hotel Palace Berlin into Hyatt Regency Palace Berlin in early 2027, adding a 278-room property to its growing German portfolio.
Hilton has opened a 485-room hotel beside Istanbul Airport, marking its 100th property in Türkiye and one of 14 openings planned in the country for 2026.
Revolut will open its first branded airport lounge at Copenhagen Airport in 2027, expanding beyond digital banking into physical travel infrastructure.
Air Canada is selling a 25% stake in Aeroplan for C$2.5 billion while keeping full control of the loyalty program, highlighting how valuable airline points businesses have become.
Mercure has opened its first hotel in Oradea, adding a 90-room property with spa, dining and meeting facilities to Accor’s growing Romanian portfolio.
Global travel and tourism investment surpassed $1 trillion in 2025, with the United States, China, India and Saudi Arabia driving nearly half of all capital spending.
Radisson Hotel Group has launched a global long-stay program giving corporate travel buyers standardized rates and services across participating hotels and apartments.
Southwest Airlines will introduce Business Priority benefits and NDC connectivity as it upgrades distribution and support for corporate travelers.
