Canadians Cut 7.1 Million U.S. Trips – and Took Billions in Tourism Spending Elsewhere
Canadian travelers made 7.1 million fewer trips to the United States in 2025, redirecting billions toward domestic and overseas destinations.
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Travel in 2026 is being shaped by rising costs, climate concerns, major events and a stronger desire for flexible, meaningful trips.
Brand USA is preparing a targeted campaign to reconnect with Canadian travelers after a sharp decline in visits to the United States in 2025.
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