HBX Group Buys Bridgify as AI Moves Deeper Into Travel Experiences
HBX Group has agreed to acquire Bridgify, an AI-native travel technology company, as it expands beyond hotels and pushes deeper into experiences distribution.
#ArtificialIntelligence
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Kayak Co-Founders Reunite for Booking Holdings AI Travel Startup Lola
Kayak co-founders Steve Hafner and Paul English are working on Lola, a new Booking Holdings-backed AI travel startup focused on conversational access to travel brands.
Google and Virgin Voyages Use Rovey to Show What Agentic AI Could Mean for Travel Booking
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
GetYourGuide Bets on AI to Make Tours and Activities Easier to Trust and Book
By
Laura Mitchell
• 3 mins read
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Expedia Says Travelers Use AI to Plan Trips but Still Trust Brands to Book
By
Marcus Bennett
• 3 mins read
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
Four Seasons Kuala Lumpur Brings AI Into the Luxury Events Business
By
Laura Mitchell
• 3 mins read
Four Seasons Hotel Kuala Lumpur is introducing AI-powered tools for meetings, weddings, and corporate events, signaling a new phase in luxury hospitality where technology is used not just behind the scenes, but as part of the guest experience itself.
San Jose Airport Tests AI Humanoid Robot to Assist Passengers
By
Laura Mitchell
• 3 mins read
San Jose Airport introduces an AI-powered humanoid robot to guide passengers, signaling a new phase of automation in airport customer service.
ChatGPT’s Travel Checkout Shift Highlights Complexity of Booking Trips Online
By
Marcus Bennett
• 3 mins read
OpenAI’s shift away from direct checkout inside ChatGPT highlights how complex travel booking really is and why travel platforms still play a key role.
Hilton Introduces AI Planner to Help Travelers Plan Hotel Stays
By
Eleanor Price
• 3 mins read
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.
Amadeus Acquires SkyLink to Accelerate AI-Powered Corporate Travel Booking
By
Marcus Bennett
• 3 mins read
Amadeus expands its AI strategy with the acquisition of SkyLink, a conversational booking platform embedded in enterprise chat tools.
Booking Holdings Accelerates ‘Connected Trip’ Strategy as AI and Flights Fuel Growth
By
Yuliya Karotkaya
• 3 mins read
Booking Holdings reports strong 2025 results, with multi-vertical “connected trip” bookings surging and AI driving efficiency gains.
Expedia Accelerates AI Strategy as Travel Discovery Enters Agentic Era
By
Marcus Bennett
• 3 mins read
Expedia is aggressively integrating generative and agentic AI into its products and operations as it prepares for a shift in how travelers search, plan and book trips.
Ads Are Coming to ChatGPT, and Travel Brands Are Paying Attention
By
Marcus Bennett
• 3 mins read
OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
Steppes Travel Unveils Innovation-Focused China Tour Exploring the Country’s Tech Future
By
Marcus Bennett
• 3 mins read
Steppes Travel has launched an 11-day Innovation Tourism journey through China, offering behind-the-scenes access to the country’s leading technology hubs and design centers.
Accor Launches ALL Accor App Experience Inside ChatGPT
By
Marcus Bennett
• 3 mins read
Accor becomes one of the first global hotel groups to integrate its booking and loyalty ecosystem directly into ChatGPT, reshaping how travelers discover and book hotels.