HBX Group Buys Bridgify as AI Moves Deeper Into Travel Experiences
HBX Group has agreed to acquire Bridgify, an AI-native travel technology company, as it expands beyond hotels and pushes deeper into experiences distribution.
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HBX Group has agreed to acquire Bridgify, an AI-native travel technology company, as it expands beyond hotels and pushes deeper into experiences distribution.
Kayak co-founders Steve Hafner and Paul English are working on Lola, a new Booking Holdings-backed AI travel startup focused on conversational access to travel brands.
From search to checkout, new conversation-led experience brings discovery, booking, and payments together, helping travelers instantly evaluate complex flight options and make smarter decisions in real time
At launch, consumers who book flights on Mindtrip can earn 5,000 PayPal points ($50 value*) when they spend $250+ using PayPal Buy Now Pay Later*
Uber is adding hotel bookings, vacation rentals, travel planning tools, and new in-app services as it pushes deeper into travel and strengthens the case for Uber One membership.
Toyota’s Woven City in Japan near Mount Fuji is emerging as one of the country’s most unusual new attractions, blending robotics, AI, and autonomous mobility into a real-world test city that could soon draw global curiosity.
Uber announces new products and features at its annual GO–GET product event, including hotel bookings and new travel tools.
Wizz Air has launched a new disruption assistance product with HTS, giving passengers a paid option to rebook on other airlines from delays of two hours or more.
Hilton plans to launch an app inside ChatGPT within weeks as it expands partnerships across multiple AI platforms. The move reflects a broader hotel industry shift to ensure inventory remains visible wherever travelers begin searching.
Japan Airlines and GMO will begin testing humanoid robots for baggage handling at Haneda Airport in May. The trial reflects growing pressure on airports to automate labor-intensive ground operations as tourism rises and staffing shortages deepen in Japan.
Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
ITA Airways has rolled out an AI-based flight optimization system across its fleet to improve fuel efficiency and lower emissions. The move reflects a broader airline push to use operational AI where cost control and sustainability goals increasingly overlap.
Italian regulators have opened an antitrust investigation into Booking.com over how hotels are ranked and promoted on its platform, raising new questions about transparency in online travel marketplaces.
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Investment Is Led by Business Development Bank of Canada (BDC)’s Industrial Innovation Venture Fund and Vantage Futures to Expand Production and R&D Capacity Supporting Global Deployment
Mews has launched a new AI-powered business intelligence product designed to give hotels real-time insights on revenue, occupancy, and bookings inside the same system they already use daily.