VIVA Cruises has launched a bespoke AI-powered advice platform intended to help travel agents and consumers identify suitable river cruise itineraries more quickly. The AI Travel Advisor is now available through the cruise line’s website and can be opened by selecting the star-shaped symbol displayed on the page. Users can enter details including preferred destinations, trip duration, interests, travel style, and budget before receiving recommendations from currently available itineraries.
The conversational system allows users to ask follow-up questions and refine the results in real time. This gives agents a faster way to adjust recommendations when clients change their preferred dates, spending limits, or destination priorities. Rather than relying on a fixed search form, the platform is designed to maintain an ongoing conversation and adapt its suggestions as more information is provided.
Michelle Daniels, VIVA Cruises’ director of sales for the UK and Ireland and Australia and New Zealand, said the tool could reduce time spent researching cruises and accelerate the booking process. For travel advisors, the main value lies in using AI as an itinerary discovery assistant rather than replacing the advisor’s role. Agents can use the recommendations as a starting point and then apply their own knowledge of clients, destinations, and travel requirements.
The launch also reflects wider adoption of generative AI across cruise distribution and travel planning. Cruise lines are increasingly experimenting with conversational tools that make large itinerary portfolios easier to navigate. For VIVA Cruises, the platform supports its agent toolkit while promoting an all-inclusive product that covers meals, selected premium drinks, Wi-Fi, gratuities, minibar replenishment, and other onboard benefits.
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