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Priceline has upgraded its AI travel assistant Penny with agentic booking functionality that lets users complete trips inside the conversation. The update reflects a broader shift in online travel from search-led browsing toward more guided, transaction-ready AI interfaces.
Priceline has revived its iconic Negotiator character, with William Shatner handing the role to Randall Park in a new campaign focused on summer travel affordability.
Airbnb is expanding beyond home rentals with boutique hotels, rental cars, grocery delivery, luggage storage and new AI tools for guests and hosts.
Kayak co-founders Steve Hafner and Paul English are working on Lola, a new Booking Holdings-backed AI travel startup focused on conversational access to travel brands.
Booking Holdings reports strong 2025 results, with multi-vertical “connected trip” bookings surging and AI driving efficiency gains.
Kayak co-founder Steve Hafner is stepping down as CEO after more than two decades, as the travel search platform enters a new phase shaped by AI and product innovation.
Booking Holdings delivered robust third-quarter results and highlighted its integration of artificial intelligence as a core ingredient of future growth.
Booking, Expedia, and Airbnb are accelerating innovation in the US travel sector, as forecasts predict the online travel market will nearly triple by 2033, driven by mobile booking, personalization, and creative business models.
Ryanair has signed a partnership with Booking Holdings, including Booking.com, Kayak, Priceline, and Agoda, ensuring transparent fares and direct access to myRyanair notifications.
Southwest Airlines has partnered with Priceline to offer travelers more booking options, allowing customers to book Southwest flights directly on Priceline’s platform while still earning Rapid Rewards points.
Booking Holdings posted robust Q2 2025 results, fueled by strong demand in Europe and Asia despite slower growth in the U.S.