IHG Targets China’s Gen Z Travelers With Esports Perks and Student Hotel Discounts
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
Shanghai is China’s largest city and a global financial hub, known for its futuristic skyline, historic neighborhoods, and dynamic energy. Blending colonial-era architecture with cutting-edge modern design, it showcases the country’s rapid transformation and cosmopolitan spirit.
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
China Eastern Airlines is making inflight Wi-Fi free on all wide-body flights, extending complimentary connectivity across long-haul routes and all cabin classes.
China has launched its first cruise-to-nowhere voyage from Shanghai, turning Adora Magic City into the destination for a short high-seas escape.
Azamara Cruises has introduced a new set of 2027 Overland Experiences that allow guests to leave the ship for several days and rejoin later in the itinerary. The program reflects a broader push in cruising to add more destination depth and higher-value land components to voyage planning.
European airlines are adding direct long-haul flights to Asia and Africa as travelers avoid Middle Eastern hubs amid ongoing conflict.
Steppes Travel has launched an 11-day Innovation Tourism journey through China, offering behind-the-scenes access to the country’s leading technology hubs and design centers.
Disney has confirmed Yas Island as the future home of Disneyland Abu Dhabi, marking the company’s first theme park resort in the Middle East and a major milestone for global expansion.
Hyatt has debuted three new hotels in Shanghai’s fast-growing Lingang district, offering an integrated hospitality destination designed for business, leisure, and extended stays.
Tripadvisor’s Winter Travel Index shows strong global demand, with travelers split between cold-weather cities and tropical escapes. Here are the top winter trends and destinations.
India and China will resume direct flights by the end of October 2025, restoring air connectivity after years of suspension. The move is expected to benefit tourism, business, and regional ties.