IHG Targets China’s Gen Z Travelers With Esports Perks and Student Hotel Discounts
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
Chengdu is a major city in southwest China, known for its relaxed pace of life, spicy Sichuan cuisine, and role as the home of the giant panda. Blending ancient culture with modern development, it offers historic temples, teahouses, and a vibrant contemporary scene.
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
China’s annual Lunar New Year travel rush is underway, with a record 9.5 billion trips expected as millions endure long journeys home for the Spring Festival.
Steppes Travel has launched an 11-day Innovation Tourism journey through China, offering behind-the-scenes access to the country’s leading technology hubs and design centers.