IHG Targets China’s Gen Z Travelers With Esports Perks and Student Hotel Discounts
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
Hangzhou is a scenic city in eastern China, renowned for its natural beauty, historic heritage, and refined cultural atmosphere. Famous for West Lake, classical gardens, and ancient temples, it blends poetic landscapes with modern urban life.
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
Steppes Travel has launched an 11-day Innovation Tourism journey through China, offering behind-the-scenes access to the country’s leading technology hubs and design centers.
Shangri-La debuts its new Signatures brand with a luxurious lakeside retreat in Hangzhou, China. The opening marks a refined step into boutique-style hospitality focused on immersive, destination-driven stays.