Tripadvisor to Sell TheFork to American Express for $700 Million
Tripadvisor has agreed to sell TheFork to American Express for $700 million, sharpening its focus on Viator and the broader travel experiences market.
#TravelExperiences
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World of Hyatt Turns Tennis Access Into Member Experiences
World of Hyatt is using The Player’s Box podcast to create member-only tennis experiences at major tournament moments in Paris, London and New York.
Uber Launches Drift Experience for Travelers in Tokyo
Uber is launching Uber Drift in Tokyo, a limited travel experience that lets visitors ride shotgun with professional drivers at Japan’s Mobara Twin Circuit.
Uber and Click&Boat Bring Private Boat Bookings to Mediterranean Travelers This Summer
By
Marcus Bennett
• 4 mins read
Uber and Click&Boat are partnering to offer skippered boat rentals across Mediterranean destinations, making day trips on the water easier to book through the Uber app.
HBX Group Buys Bridgify as AI Moves Deeper Into Travel Experiences
By
Marcus Bennett
• 3 mins read
HBX Group has agreed to acquire Bridgify, an AI-native travel technology company, as it expands beyond hotels and pushes deeper into experiences distribution.
Minor Hotels Pushes Deeper Into Experiential Luxury With Private Jet Journeys
By
Eleanor Price
• 3 mins read
Minor Hotels is expanding its high-end travel platform with private jet journeys and curated itineraries that link its hotel brands to a wider luxury experiences strategy.
AmaWaterways Adds ‘Cooking with Mamie’ to Paris and Normandy Cruises
By
Eleanor Price
• 3 mins read
AmaWaterways is adding a new French culinary experience to its Paris and Normandy cruises, giving guests the chance to cook with local grandmothers on board and in Paris.
GetYourGuide Bets on AI to Make Tours and Activities Easier to Trust and Book
By
Laura Mitchell
• 3 mins read
GetYourGuide has rolled out a new set of AI-powered tools aimed at helping travelers book activities with more confidence while giving tour operators better tools to manage listings, pickups, and customer communication.
Travel Experiences on Track to Hit $342 Billion by 2029
By
Christopher Lane
• 3 mins read
New data from Arival and Phocuswright shows the global travel experiences sector is set to reach $342 billion by 2029.
Holland America Line Plans Patriotic Cruise for America’s 250th Anniversary
By
Thomas Grant
• 3 mins read
Holland America Line will mark America’s 250th anniversary with a special Fourth of July cruise in 2026, blending historic ports, onboard celebrations, and patriotic programming.
Hostelworld Acquires Event-Discovery Platform OccasionGenius to Expand Travel Offering
By
Eleanor Price
• 2 mins read
Hostelworld has acquired U.S. event-discovery platform OccasionGenius for $12 million, marking a strategic step beyond accommodation-booking into events and social-travel content.
Booking.com Integrates FareHarbor to Add 150,000 Attractions
By
Eleanor Price
• 3 mins read
Booking.com expands its attractions and activities portfolio by integrating with FareHarbor, bringing 150,000 new tours, experiences, and attractions to its platform globally.
Booking, Expedia, Airbnb Lead the Charge as US Online Travel Market Gears Up for Explosive Growth
By
Marcus Bennett
• 3 mins read
Booking, Expedia, and Airbnb are accelerating innovation in the US travel sector, as forecasts predict the online travel market will nearly triple by 2033, driven by mobile booking, personalization, and creative business models.
Airbnb Explores Loyalty Program to Combine Points, Experiences, and Services
By
Marcus Bennett
• 3 mins read
Airbnb is considering a unique loyalty program that could offer travelers points, exclusive services, and experiences, signaling a major step beyond accommodation.