Uber Launches Drift Experience for Travelers in Tokyo

Uber is turning Japanese drifting culture into a bookable travel experience with the launch of Uber Drift in Tokyo. The limited-edition offering is part of the company’s global “Go Anywhere” series, which has previously included experiences such as safari tours in South Africa and hot-air balloon rides in Turkey.

The new Tokyo experience gives travelers access to one of Japan’s most recognizable automotive subcultures: drifting. Long associated with late-night roads, specialist circuits, JDM cars and tight-knit enthusiast communities, Japanese drifting has often been difficult for international visitors to access without local contacts or motorsport knowledge. Uber Drift packages that world into a curated half-day itinerary built for travelers who want the adrenaline without handling logistics themselves.

The experience begins with pickup from a Tokyo hotel in Uber Black, Uber’s premium ride option. Guests are then driven to Mobara Twin Circuit, a technical track located about 90 minutes from the city. The circuit is known for tight corners and a layout suited to drift driving, making it a strong fit for a controlled passenger experience rather than a general sightseeing tour.

Once at the track, guests ride shotgun with Formula Drift-licensed drivers in Japanese street-racing icons such as the Nissan Silvia S15 and Nissan 180SX. The session includes tandem drifting, where cars slide through corners in close formation. The track portion lasts roughly 90 minutes, giving participants time to experience the speed, noise and precision of professional drift driving from inside the car.

The package is designed for groups of up to four, with the circuit reserved privately for each group during the experience. Laps can be split among participants in different combinations, making it possible for each guest to decide how much track time they want. Safety equipment, including helmets, is part of the setup, but the experience is being positioned as more raw and immersive than a polished theme-park attraction.

Uber Drift will open for bookings in the Uber app on May 27, 2026. Sessions are scheduled to run from June 3 through July 1, with only four groups accepted per day. That limited capacity gives the product an exclusivity angle, which fits Tokyo’s growing market for insider-style experiences that feel harder to access than standard tours.

The price is listed at 30,000 yen, making the package unusually accessible for an experience that includes private transfers, track access and professional drivers. For motorsport fans, JDM enthusiasts and travelers looking for something beyond temples, ramen shops and city views, Uber Drift adds a cinematic edge to a Tokyo itinerary.

The launch also shows how travel platforms are moving beyond transportation into curated experiences. Uber is not simply taking visitors from one place to another. It is using its app, premium ride network and destination branding to package a niche local culture into a bookable product.

For Japan, the timing is notable. Car culture has long been part of the country’s global image, but most visitors experience it indirectly through anime, video games, films or late-night street scenes. Uber Drift gives travelers a safer and more structured way to encounter that world, while still leaning into the speed, atmosphere and visual language that made Japanese drifting famous.