Shangri-La has officially launched its new lifestyle hospitality brand, Shangri-La Signatures, with the opening of its first property in Hangzhou, China. This marks a significant expansion for the luxury hotel group as it embraces a more contemporary, community-centric approach to hospitality.
Located in the heart of Hangzhou’s bustling commercial district, the inaugural Shangri-La Signatures hotel offers 325 guestrooms, including 20 suites and 24 long-stay apartments. The property blends modern design with warm Asian-inspired interiors, featuring soft wood textures, neutral tones, and tactile materials that create a welcoming, residential ambiance.
A New Vision for Modern Travelers
Designed to cater to modern, urban-minded travelers, Shangri-La Signatures focuses on comfort, connectivity, and local engagement. The brand’s guiding concept, “Beautifully New, Comfortably Familiar,” aims to deliver a personalized experience that maintains Shangri-La’s renowned hospitality while adapting to evolving guest expectations.
The Hangzhou property emphasizes communal spaces and lifestyle programming. The Living Room replaces a traditional lobby, offering a multifunctional area where guests can work, relax, and connect. A signature scent, curated playlists, and curated book collections create an immersive and relaxing atmosphere.
On the culinary side, the hotel features a new restaurant concept called “Signatures Café & Kitchen,” offering all-day dining with an emphasis on regional Chinese flavors and international comfort dishes. A dedicated Social Hub hosts community-focused events, from yoga sessions to art pop-ups.
Future Expansion Plans
Shangri-La Group has announced that more Signatures properties are already in the pipeline. New hotels under this brand are planned for key gateway cities in Asia and the Middle East, including Tokyo, Bangkok, and Dubai, in the coming years. Each property will reflect its local culture while adhering to the brand’s unified design principles and service philosophy.
With Shangri-La Signatures, the group is aiming to attract younger travelers and long-stay guests who seek a refined yet unpretentious hotel experience. The brand’s debut in Hangzhou signals a shift toward more flexible, experience-driven hospitality offerings within the luxury space.
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