The American Society of Travel Advisors has opened member voting for the 2027 ASTA Globes, with participation available through October 23, 2026. The awards recognize travel advisors, agencies and supplier partners for their contributions to the profession and the wider travel industry.
The invitation-only ceremony will return to the Palmer House in downtown Chicago on January 21, 2027. The voting window gives members an opportunity to help shape the recognition ahead of the event.
The process distinguishes between nominations and votes. Members can nominate candidates for advisor and member organization awards, while casting ballots for supplier awards through the ASTA Globes event website. Those taking part should use the appropriate submission process for each award group.
Categories cover client service, professional leadership, community engagement and support for the travel advisor distribution channel. The program also includes the 2027 Emerging Leaders Awards, sponsored by Travefy, which recognize the next generation of industry leaders.
ASTA President and CEO Zane Kerby said the inaugural Globes showed the community’s appetite for celebrating its members. He described the new voting period as another opportunity for advisors to recognize professionals and partners helping strengthen the industry.
For suppliers, the awards provide a forum in which the trade evaluates the support it receives. For agencies and individual advisors, the nomination categories bring attention to service, leadership and community work beyond sales performance alone.
The Globes sit alongside other association activities, including the 2027 ASTA River Cruise Expo, as opportunities for professional engagement. For members interested in the awards, the immediate date to note is October 23: the deadline to submit their nominations and supplier votes, several months before the January ceremony.
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