The U.S. Travel Association has promoted Ellen Davis to chief operating officer and executive vice president, expanding her leadership responsibilities within the organization.
Davis joined U.S. Travel in 2023 as executive vice president of business strategy and industry engagement. In that role, she led several initiatives aimed at strengthening the association’s structure and influence across the U.S. travel sector. Her efforts included launching a new membership model, evolving the organization’s event portfolio and building industry networks that brought together travel leaders from across the ecosystem.
According to the association, Davis also helped restructure internal operations and contributed to a 37% increase in revenue during her tenure. In her new position, she will oversee operational strategy, organizational performance and long-term growth while continuing to manage membership, industry engagement and events.
Geoff Freeman, president and CEO of the U.S. Travel Association, said Davis’ ability to unite stakeholders and strengthen the association’s value to members made the promotion a natural next step.
Before joining U.S. Travel, Davis held senior leadership roles at the National Retail Federation and the Consumer Brands Association, where she led initiatives that expanded membership communities and boosted organizational revenue.
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