Brand USA Plans Canada Campaign as Cross-Border Travel to the U.S. Struggles
Brand USA is preparing a targeted campaign to reconnect with Canadian travelers after a sharp decline in visits to the United States in 2025.
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Brand USA Launches Campaign to Rebuild Traveler Confidence on U.S. Entry Rules
Brand USA has launched a new campaign to clarify U.S. visa, entry and travel fee policies as international visitation remains under pressure.
VISIT USA Act Aims to Restore Brand USA Funding Ahead of Major Global Events
A new bipartisan bill seeks to restore critical funding to Brand USA, ensuring the United States can fully capitalize on upcoming major global events like the 2026 FIFA World Cup, America 250, and the 2028 Olympics.