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Google and Virgin Voyages are using travel as a high-profile test case for agentic AI, with Rovey designed to guide cruise customers from discovery through booking with more context-aware support.
ITA Airways has rolled out an AI-based flight optimization system across its fleet to improve fuel efficiency and lower emissions. The move reflects a broader airline push to use operational AI where cost control and sustainability goals increasingly overlap.
American Express Global Business Travel is giving Egencia a major upgrade with agentic AI and deeper expense integration, aiming to make corporate travel booking faster, more conversational, and less fragmented for both travelers and finance teams.
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
New report finds nearly 70% of travelers prefer booking with trusted travel brands over AI chatbots and agents.
Four Seasons Hotel Kuala Lumpur is introducing AI-powered tools for meetings, weddings, and corporate events, signaling a new phase in luxury hospitality where technology is used not just behind the scenes, but as part of the guest experience itself.
Navan is preparing to roll out TravelClaw, an AI layer designed to proactively assist travelers during trips without waiting for user prompts. The feature will extend across Navan’s core platform and its Navan Edge app for unmanaged business travelers.
San Jose Airport introduces an AI-powered humanoid robot to guide passengers, signaling a new phase of automation in airport customer service.
Italy leads global travel demand for 2026, while AI tools and shifting traveler behavior redefine how trips are planned and experienced.
Tripadvisor is reshaping its board after pressure from activist investor Starboard Value, signaling a push for faster strategy and growth.
Hilton has launched a generative AI-powered travel planning tool designed to help guests discover hotels, compare properties, and organize stays through conversational search.
Expedia’s CFO says the company has overhauled its strategy over the past nine months, tightening performance metrics and accelerating AI-driven investments.
RateGain has consolidated Adara and Sojern into a single Sojern brand, creating what it calls the largest travel intent data platform to power AI-driven growth for travel and hospitality companies.
Amadeus expands its AI strategy with the acquisition of SkyLink, a conversational booking platform embedded in enterprise chat tools.
TourRadar introduces Hosted Trips, enabling creators and travel agents to turn audiences into bookable multi-day departures.