Key Notes
- Sun Group will make its ITB Asia debut in Singapore on October 21–23.
- Phu Quoc’s meetings pitch combines aviation, hotels and leisure experiences ahead of APEC 2027.
- Visit Vietnam’s international showcase precedes a planned official launch event later in 2026.
Sun Group will debut at ITB Asia in Singapore on October 21–23, promoting Phu Quoc for meetings and incentive trips ahead of APEC 2027.
Its announcement brings Sun PhuQuoc Airways, hotel representatives and Visit Vietnam into a 10-booth pavilion. MICE—meetings, incentives, conferences and exhibitions—is the focus of the island’s pitch.
Phu Quoc Looks Beyond the Conference Room
The program combines events with beachfront dinners, island excursions, Sunset Town’s shows and the Hon Thom cable car.
Hotel partners span Phu Quoc, Da Nang, Quang Ninh and Hanoi, allowing discussions about trips across several destinations.
A Trade Show Built Around Travel Buyers
The organizer confirms that ITB Asia takes place at Singapore’s Sands Expo and Convention Centre on October 21–23. It runs alongside MICE Show Asia and Travel Tech Asia, bringing leisure travel, corporate events and travel technology businesses into the same setting.
This is a trade-facing presentation, aimed at buyers and potential partners. For travelers, its significance lies in the packages and distribution relationships that may follow, rather than a newly announced consumer fare or a single holiday product available at a fixed price.
Visit Vietnam Adds an AI Planning Layer
A separate Sun Group platform update describes Visit Vietnam as an AI-enabled app combining destination discovery, itinerary planning and access to travel services. Its Travel Feed is designed to suggest places and experiences, while an AI Trip Planner supports conversational itinerary building.
The company says the international introduction at ITB Asia will be followed by an official launch event in Phu Quoc toward the end of 2026. South Korea is identified as a priority international market in the initial rollout. Those plans distinguish the trade-show debut from the next stage of the launch.
Visa Partnership Connects Promotion and Payments
Visa will participate alongside Sun Group. The companies’ September agreement sets out cooperation on destination marketing, digital tourism and payments, including further development of Visit Vietnam.
It also identifies opportunities to explore contactless payments for Phu Quoc’s planned light rail system and services for APEC delegates. These are development directions, rather than confirmation that the proposed payment features or transport links are already in service.
APEC Provides Momentum, but Delivery Still Matters
A separate Marriott cooperation framework announced in September illustrates the development pipeline. Sun Group says the companies will study hotel and resort opportunities, notably in Phu Quoc and Da Nang, with individual projects subject to future agreements.
The announcement links planned accommodation with an airport expansion, convention facilities and a light rail system. For event planners, the distinction is between a destination’s long-term ambitions and facilities available for their own dates; a development framework does not establish bookable capacity.
We have also covered business events in Da Nang, another destination represented in the broader Vietnam meetings market. For groups considering Phu Quoc, the useful next step is a proposal covering confirmed venue capacity, accommodation, flight connections and transfers, with future projects clearly separated from contracted services.
Disclaimer: TravelCapybara is an independent media brand owned and operated by NuvexMedia LLC, publishing travel news, destination guides, research, and insights. NuvexMedia LLC may invest in or collaborate with companies across the travel, hospitality, technology, and digital media sectors. These relationships do not influence TravelCapybara’s editorial coverage. While we strive for accuracy, travel requirements, prices, schedules, availability, and local conditions may change without notice. Readers should independently verify information before making travel or purchasing decisions. This content is for informational purposes only and does not constitute professional advice. © 2026 NuvexMedia LLC. All rights reserved.
