Brand USA Launches Campaign to Rebuild Traveler Confidence on U.S. Entry Rules
Brand USA has launched a new campaign to clarify U.S. visa, entry and travel fee policies as international visitation remains under pressure.
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Brand USA has launched a new campaign to clarify U.S. visa, entry and travel fee policies as international visitation remains under pressure.
The U.S. travel economy has already lost more than $1 billion due to the ongoing government shutdown, with widespread disruptions to tourism, air travel, and national parks.
A looming U.S. government shutdown has put air travel, national parks, and the broader tourism industry on alert. With key agencies facing furloughs, travelers and operators alike are preparing for widespread disruptions and uncertainty.
Starting in 2027, New Zealand will require foreign visitors to pay a fee – ranging from NZ$20 to NZ$40 – at four of its most visited conservation sites, reinvesting the revenue in maintenance, infrastructure, and boosting local communities.
AdventureWomen is debuting five new women-only small-group adventures across North America – visiting Baja, Utah, Alaska, California, and Canada – blending active outdoor exploration with cultural immersion in 2026.