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Hilton plans to launch an app inside ChatGPT within weeks as it expands partnerships across multiple AI platforms. The move reflects a broader hotel industry shift to ensure inventory remains visible wherever travelers begin searching.
OpenAI’s shift away from direct checkout inside ChatGPT highlights how complex travel booking really is and why travel platforms still play a key role.
Expedia is aggressively integrating generative and agentic AI into its products and operations as it prepares for a shift in how travelers search, plan and book trips.
OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
Accor becomes one of the first global hotel groups to integrate its booking and loyalty ecosystem directly into ChatGPT, reshaping how travelers discover and book hotels.
As OpenAI begins testing ads inside ChatGPT, travel brands may gain access to a powerful new channel where trip planning, discovery, and commercial intent converge in real time.
OpenAI has opened ChatGPT to third-party app submissions, allowing travel brands to build chat-native tools and compete directly inside AI-driven conversations.
OpenAI’s new ChatGPT Atlas browser introduces live internet access and seamless AI integration, changing how travelers plan, research, and book their trips.
ChatGPT now allows users to connect directly with Booking.com and Expedia inside the app, making travel planning faster, easier, and more interactive.