HBX Group Buys Bridgify as AI Moves Deeper Into Travel Experiences
HBX Group has agreed to acquire Bridgify, an AI-native travel technology company, as it expands beyond hotels and pushes deeper into experiences distribution.
Travel news, destination insight, and practical guides related to automation.
Sabre unveiled new agentic AI solutions that allow travel agencies to integrate fully autonomous AI agents that shop, book, service and optimize travel in real time.