Sandals Bets $200 Million on a Bigger Jamaica Comeback

Sandals Resorts is investing $200 million to reimagine three Jamaica properties, adding new rooms, dining concepts and guest experiences after Hurricane Melissa.

By Eleanor Price | Edited by Yuliya Karotkaya Published:
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Sandals Bets $200 Million on a Bigger Jamaica Comeback
Sandals’ Jamaica renovation plan turns post-hurricane recovery into a wider resort transformation across three major properties. Photo: Sandals Resorts

Sandals Resorts International has revealed new details for a $200 million transformation of three of its Jamaica properties, turning post-hurricane restoration into a broader reset of the guest experience. The investment covers Sandals Montego Bay, Sandals Caribbean Cay, formerly Sandals Royal Caribbean, and Sandals South Coast.

The three resorts remained closed for further assessment and renovation after Hurricane Melissa affected Jamaica last fall. Sandals has since framed the closures as an opportunity to move beyond repairs and accelerate its Sandals 2.0 vision, with new room categories, redesigned public spaces, expanded dining and more direct connections to Jamaican culture and landscape.

Sandals South Coast is scheduled to reopen on November 18, 2026. Sandals Montego Bay and Sandals Caribbean Cay are expected to welcome guests again on December 18, 2026. Other Sandals and Beaches properties in Jamaica continue to operate, including Sandals Royal Plantation, Sandals Ochi, Sandals Dunn’s River, Sandals Negril and Beaches Negril.

Montego Bay and Caribbean Cay Get New Identities

Sandals Montego Bay, the brand’s original flagship resort, is being repositioned for a new era while preserving its place in Sandals history. The 255-room property will introduce a redesigned lobby with sweeping Caribbean Sea views, a rebuilt main pool and new swim-up accommodations. Spacious ocean-view suites are also being added to bring guests closer to the shoreline.

Dining will be a major part of the refresh. Buccan will make its Jamaica debut in a waterfront setting, with open-flame cooking and island flavors. The resort will also add Jamaica’s first Scrimshaw seafood restaurant, designed around coastal dining and wraparound sea views.

One of the resort’s most symbolic features, the Caribbean’s first swim-up bar, will remain part of the experience at Parisol Beach Club. Sandals says the original bricks carved with guest names have been preserved, keeping a visible link to decades of repeat visitors. Bay Roc Rum Club will also reference the site’s past as Bay Roc Hotel & Villas and the role of Caribbean music in the destination’s identity.

At Sandals Caribbean Cay, the former Sandals Royal Caribbean is getting both a new name and a new focus around its private island experience. The resort will add 84 rooms, bringing its total to 291, with new SkyPool Suites, Swim-up Suites and future Oceanview Butler Suites. Its open-air lobby will frame views toward the pool and sea, while Sandals Cay will receive an updated Parisol Beach Club, Jerk Shack, swim-up bar, pool and beach palapas.

South Coast Leans Into Nature and Group Travel

Sandals South Coast will build on its setting inside a 500-acre nature preserve. The 380-room resort has long been known for a quieter coastal environment, and the renovation is designed to deepen that connection through landscaping, refreshed public spaces and design cues inspired by the property’s roaming peacocks.

The resort will also introduce Sandals’ first Beachfront Club Two Queen Junior Suites, aimed at groups traveling together. That is a notable shift for an adults-only all-inclusive brand often associated with couples, suggesting growing interest in friend groups and celebration travel.

The property’s Overwater Butler Villas will return with refreshed interiors inspired by the Caribbean. New dining will include BLŪM, serving Blue Mountain coffee, pastries and light bites, along with Butch’s Island Chop House, a steak and seafood concept with a martini bar. Plans are also underway for another rum bar, which would become the fourth in Sandals’ Jamaica collection.

The broader message is that Sandals is using recovery as a strategic repositioning moment. Rather than simply restoring three resorts, the company is adding more local flavor, more distinctive room products and more social spaces designed around how travelers now use all-inclusive resorts.

For Jamaica, the investment is also meaningful. Sandals remains one of the island’s most visible hospitality brands, and reopening three upgraded properties next season could help reinforce confidence in the destination after a difficult period.