Riviera Travel has launched an April flash sale running through April 30, 2026, offering $250 per person in savings on new bookings. The promotion applies to departures scheduled between March 30 and November 30, 2026, and can be combined with other offers, giving the company added flexibility to stimulate demand during a competitive booking period.
The company said travelers can also receive up to 50 percent off 2026 and 2027 departures, along with as much as $1,500 in airfare and hotel credit when booked through Riviera Travel. The flash sale is not available online and must be redeemed by travel advisors over the phone using a dedicated promotional code, reinforcing the role of the advisor channel in the company’s sales strategy.
The offer applies to several of Riviera Travel’s better-known itineraries, including sailings on the Seine, Rhine, Moselle, Douro, and Danube. The campaign reflects how cruise operators are continuing to rely on layered promotions, added-value incentives, and advisor-led distribution to support bookings as travelers remain price sensitive.
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