Priceline Brings Back the Negotiator as Summer Travel Costs Rise
Priceline has revived its iconic Negotiator character, with William Shatner handing the role to Randall Park in a new campaign focused on summer travel affordability.
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Priceline has revived its iconic Negotiator character, with William Shatner handing the role to Randall Park in a new campaign focused on summer travel affordability.
Expedia Group is preparing new AI tools for B2B partners, including agentic connections to travel inventory, expanded mobility services and social trip planning.
Airbnb is expanding beyond home rentals with boutique hotels, rental cars, grocery delivery, luggage storage and new AI tools for guests and hosts.
Kayak co-founders Steve Hafner and Paul English are working on Lola, a new Booking Holdings-backed AI travel startup focused on conversational access to travel brands.
Italian regulators have opened an antitrust investigation into Booking.com over how hotels are ranked and promoted on its platform, raising new questions about transparency in online travel marketplaces.
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
New report finds nearly 70% of travelers prefer booking with trusted travel brands over AI chatbots and agents.
Booking.com has warned some customers that unauthorized parties may have accessed reservation-related personal information. The company says payment data was not taken from its systems, but the incident is likely to deepen concerns around travel-platform security and phishing risks.
OpenAI’s shift away from direct checkout inside ChatGPT highlights how complex travel booking really is and why travel platforms still play a key role.
Expedia’s CFO says the company has overhauled its strategy over the past nine months, tightening performance metrics and accelerating AI-driven investments.
New data from Arival and Phocuswright shows the global travel experiences sector is set to reach $342 billion by 2029.
Expedia is aggressively integrating generative and agentic AI into its products and operations as it prepares for a shift in how travelers search, plan and book trips.
Czech-based online travel agency Kiwi has announced a new round of layoffs affecting around 250 employees as it continues to restructure its business after several challenging years.
U.S. travel agencies crossed a historic milestone in 2025, generating more than $100 billion in airline ticket sales despite uneven demand and softer consumer confidence.
Google’s new Universal Commerce Protocol is built to help AI agents complete purchases inside conversations – a model that could translate naturally to complex travel bookings.