Florida is inviting travelers to slow down and soak in more than the usual beach and theme park fare with its new “Live More Floridays” campaign. The state has teamed up with Margaritaville and artist Mac McAnally to bring back the laid-back tune of escape, urging visitors to not just vacation – but experience moments of peace, discovery, and joy in the lesser-known parts of the state.
The campaign revives the spirit of “Floridays” with refreshed visuals, musical tie-ins, and a focus on hidden gems that often fly under the radar.
At its heart, the campaign is a reminder that Florida is more than its headline attractions. It highlights quiet mornings paddling mangrove tunnels in the Keys, horseback rides on beaches far removed from crowds, state parks with old-growth trees, local taverns serving fresh catch, and cultural mural streets in small towns.
Travelers are encouraged to consider places like Sugarloaf Key, Amelia Island, Williston, Hobe Sound, and Grayton Beach – spots with charm, nature, and a slower tempo. The idea is to promote rediscovery, awakening curiosity about what lies beyond the typical itinerary.
What Makes “Live More Floridays” Different
What sets this campaign apart is the choice of voice and tone. By partnering with Margaritaville’s lifestyle ethos and Mac McAnally’s music, the message leans more toward relaxation, local color, and unhurried afternoons.
It’s less about adrenaline and more about authenticity: riverside sunsets, small-town festivals, sunrise walks, quirky natural phenomena. Marketing spots and visuals are built to evoke calm and connection – places to linger, not just pass through.
Importantly, this campaign also encourages exploring Florida’s natural preserves and waterways. From coastal dune lakes and estuaries to remote hiking trails or kayak routes, the goal is to draw attention to these outdoor treasures.
Because these places are often quieter, they offer better access for wildlife, less traffic, and more serene beauty. Floridays aims to shift some tourism activity out of the big cities and crowded beaches, distributing visitors more evenly and encouraging sustainable travel practices.
What It Means for Visitors & Local Communities
For the traveler, “Live More Floridays” offers an invitation to slow down, choose quality over quantity, and find solace in experiences rather than chasing landmarks. It means access to lodging in smaller towns, fresh local cuisine, eco-friendly parks, and a chance to enjoy Florida’s natural rhythm.
For locals and small communities, it brings opportunity: more attention to lesser-seen places can mean economic benefits for smaller businesses, parks, guides, artisans, and restaurateurs.
At the same time, the campaign reflects changing traveler preferences. More people are looking for meaningful travel – time in nature, moments of silence, hands-on local culture rather than tourist speed. For Florida’s tourism boards and local operators, this is a chance to shift marketing away from just theme-park visitors toward adventurers, nature lovers, and people seeking slower paces.
Overall, “Live More Floridays” is Florida’s attempt to turn down the volume and open up more whisper-quiet spaces in its travel story – places of hush, beauty, and discovery. For travelers ready to find Florida’s softer edges, this campaign may mark one of the most inviting chapters yet.
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