Brand USA Launches Campaign to Rebuild Traveler Confidence on U.S. Entry Rules
Brand USA has launched a new campaign to clarify U.S. visa, entry and travel fee policies as international visitation remains under pressure.
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Brand USA has launched a new campaign to clarify U.S. visa, entry and travel fee policies as international visitation remains under pressure.
Travelers planning US trips may soon face stricter ESTA rules, including mandatory social media disclosure, expanded personal details, and new biometric checks.
The U.S. government will raise the ESTA application fee from $21 to $40 starting 30 September 2025 – nearly doubling the cost for travelers using the Visa Waiver Program.