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Royal Caribbean has opened Royal Beach Club Santorini, its first private destination in Europe, bringing a paid beach club model to one of the Mediterranean’s most crowded cruise ports.
Royal Caribbean has begun sea trials for Legend of the Seas, the third ship in its Icon Class, ahead of a July 2026 debut. The milestone moves the vessel into a key testing phase before final construction and deployment in Europe and the Caribbean.
Royal Caribbean Group is extending its loyalty strategy beyond the ship with new credit cards that work across Royal Caribbean, Celebrity Cruises, and Silversea. The move reflects a broader push to make guests think about the company’s brands as one connected vacation system rather than separate cruise lines.
Royal Caribbean’s Hero of the Seas is being positioned as a record-size mega-ship built around scale, capacity, and nonstop family entertainment. With nearly 250,000 gross tons, nine pools, 28 dining venues, and a three-story suite, it pushes the line’s biggest-ship formula even further.
Royal Caribbean introduces Lelepa in Vanuatu as a new private beach destination, reshaping South Pacific cruise itineraries from Australia.
Royal Caribbean will introduce a live America’s Got Talent stage show aboard its new ship Legend of the Seas, expanding entertainment options for cruise travelers.
Royal Caribbean has been named an official host city supporter for the World Cup in Miami, expanding its presence in global sports and fan-driven travel experiences.
Royal Caribbean has canceled all visits to its private destination in Labadee, Haiti, through the end of 2026, citing ongoing security risks and shifting affected itineraries to alternative Caribbean ports.
JetBlue Vacations has launched a rare winter promotion offering up to 100% off base airfare when travelers book select Royal Caribbean cruise packages.
From ultra-luxury yacht debuts to record-breaking megaships, 2026 is shaping up to be a defining year for the cruise industry’s next generation of vessels.
Virgin Voyages has launched a new status match program, offering instant elite recognition to travelers with top-tier status across more than 35 airline, hotel and cruise loyalty programs.
Royal Caribbean has opened bookings for its 2027–2028 Caribbean sailings, featuring new beach clubs, multiple Florida homeports, and itineraries up to eight nights.
Royal Caribbean has placed an order for a fifth Icon-class ship, continuing its record-breaking investment in next-generation cruise experiences with a planned debut in 2028.
Norwegian Cruise Line is transforming its private island Great Stirrup Cay with a nearly six-acre waterpark, new pier, tram, pools, and family‑focused experiences, setting a new standard for cruise-owned destinations.