Key Notes
- Aman Group has launched ATMA with Novak Djokovic leading its sport, nutrition, longevity and wellness programming.
- The first destination is planned for Miami’s Brickell waterfront, with project completion scheduled for 2031.
- ATMA Miami will combine a hotel, branded residences and a private club with a 120,000-square-foot wellness centre.
Aman Group is creating a new luxury hospitality brand with Novak Djokovic, putting sport, recovery and wellness at the heart of a business that will extend across hotels, residences and private clubs. Named ATMA, the brand will make its debut on the waterfront in Miami, with completion of the first development scheduled for 2031.
The November 10 announcement expands the group behind Aman and Janu into what it calls performance living. Djokovic will lead the brand’s longevity, nutrition, racquet sports and wellness programming, building on his existing relationship with Aman.
A Miami Debut on Biscayne Bay
ATMA Miami is planned for Brickell Bay Drive, with a hotel, branded homes and an invitation-only members club. The location connects directly to the Baywalk, while an adjacent private marina will add access to Biscayne Bay.
SHoP Architects is designing the tower, with interiors by Studio Paolo Ferrari. The official Miami presentation shows curved balconies, extensive glazing and spaces arranged around the waterfront. The images illustrate the planned development; the property is still a future addition to the city’s hotel market.
Djokovic’s Role Goes Beyond the Name
The centrepiece will be a 120,000-square-foot spa and wellness centre. Plans include indoor racquet courts, training studios, mobility and conditioning labs, a medical wellness centre and dedicated recovery areas. The brand’s website lists nine courts within the racquet club.
Djokovic’s involvement covers how those spaces will be used as well as the facilities themselves. His brief brings together training, recovery and nutrition, giving ATMA a sporting identity that runs through its daily programme.
The partnership has roots in Aman’s existing wellness programme. Djokovic became its global ambassador and wellness advisor in 2024. ATMA turns that collaboration into a separate hospitality brand, with an ambition to operate in both cities and more remote settings.
Hotel, Homes and a Private Club
Alongside accommodation, the Miami plans include six dining and entertaining destinations. Residents will have dedicated facilities, while homeowners receive priority nomination for membership of ATMA Club. That wording matters: priority nomination is a route to consideration for the invitation-only club.
The residences range from one- to five-bedroom homes to six-bedroom penthouses. The project is being developed by OKO Group and Oak Row Equities. The launch materials give a completion target rather than a confirmed date for the first hotel guests, and do not set out nightly room rates.
Another Direction for Aman Group
ATMA adds a new branch to the group’s expansion beyond its original resorts. We have also followed Amangati, Aman’s move into luxury cruising, which takes the hotel brand’s approach to a different kind of journey.
For travelers, the distinction is that ATMA is intended to be a full hospitality destination, with sport and recovery woven into the stay. Miami will be the first test of that idea. Until the opening schedule and hotel reservations are released, the concrete milestone remains the development’s planned completion in 2031.
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