Key Notes
- TUI Blue has signed eight hotel agreements across Egypt, Bulgaria, Croatia and Portugal.
- Two Hurghada hotels and three European properties are scheduled to join for summer 2027.
- The remaining Egypt projects are planned for 2028 and 2029, so all eight will not open together.
TUI Group is expanding its TUI Blue hotel brand with eight new agreements across Egypt, Bulgaria, Croatia and Portugal. Five properties are scheduled to join for summer 2027, giving travelers more options for Red Sea, Mediterranean and Atlantic island holidays.
The new agreements, announced on November 11, include five hotels in Egypt through the group’s partnership with JAZ and three in Europe. The Egypt programme is spread over several seasons, with the final project targeted for 2029.
Two Hurghada Hotels Lead the Egypt Expansion
TUI Blue Vistamar and TUI Blue Makadi Oasis in Hurghada are expected to welcome guests under the brand from summer 2027. They are the first two properties in the new Egypt group scheduled to join.
The later stages comprise TUI Blue Palace Sharm in Sharm El Sheikh and a new-build hotel in Hurghada, both planned for summer 2028. Another new-build property in Marsa Alam is due to follow in summer 2029.
That timetable is important for travelers looking at next year’s options. Only the first two Egypt hotels are part of the summer 2027 plan; the wider announcement does not mean all five will be available for the same season.
Madeira, Brač and Varna Join the 2027 Lineup
The European additions offer three different settings, from an Atlantic beachfront stay to a Croatian island and Bulgaria’s Black Sea coast:
- TUI Blue Arabella: a 294-room hotel in Bulgaria’s Varna region, scheduled to join after refurbishment in summer 2027.
- TUI Blue Diane: a hotel on Brač in Croatia, initially with 120 rooms for summer 2027 and plans to reach 155 rooms from 2028.
- TUI Blue Calheta Beach: a 153-room beachfront hotel in Madeira, Portugal, also planned for summer 2027.
Arabella will introduce TUI Blue to the Varna region after its refurbishment. The European programme also shows how the brand is growing through existing hotels joining its portfolio, alongside the new-build projects planned for later seasons in Egypt.
Experiences Beyond the Hotel
The group plans to complement the stays with activities from TUI Musement. Its release points to wine tastings and national park visits in Brač, historical tours and off-road excursions around Varna, and coastal hikes in Madeira.
For travelers comparing these destinations, the choice extends beyond room count. An island stay built around walking and time outdoors can involve a different daily rhythm from a resort holiday centred on the beach. The available excursions can help show what a longer stay would look like.
Check the Brand’s Opening Date Before Booking
The signings are part of a wider development programme, with previously announced Italian hotels also planned for 2027. The new eight-property deal is a separate group of additions, rather than the complete list of every hotel in TUI’s pipeline.
Before booking around an opening, check the confirmed arrival date, room type and facilities available during the intended stay. The announced seasons are targets, and a familiar hotel joining a different brand may have a refurbishment timetable that affects when guests can use the full property.
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