Orlando Welcomed Record 76.7 Million Visitors in 2025

Orlando welcomed a record 76.7 million visitors in 2025, driven by strong domestic demand despite a decline in Canadian arrivals. The figures show the destination’s scale remains anchored in U.S. leisure travel even as international performance turns more uneven.

By Andrew Collins | Edited by Yuliya Karotkaya Published: Updated:

Orlando welcomed a record 76.7 million visitors in 2025, up 1.8 percent from the previous year, as strong domestic demand helped offset softer performance from some international markets. Visit Orlando said the result was driven largely by U.S. travel, with domestic visitation rising 2.2 percent to an all-time high of 70.3 million. Overnight domestic visitors reached 49.2 million, up 1.8 percent year over year, underlining the destination’s continued reliance on the strength of the U.S. leisure market.

The visitor mix remained heavily leisure-led. Domestic leisure travelers accounted for 81 percent of visitors, while domestic business travelers represented 10 percent and international travelers 8 percent. Orlando also posted growth in meetings and group business, with that segment increasing 3.1 percent to 5.8 million visitors. That matters because it suggests the destination’s performance was not driven only by vacation demand, but also by convention and event-related travel, which remains important for hotel occupancy and midweek business volumes.

International visitation, however, was weaker overall, slipping 2.4 percent to 6.3 million. A 13.3 percent drop in Canadian visitors weighed on the total, even though Canada remained Orlando’s largest international source market with 1.1 million travelers. The United Kingdom ranked second, followed by Brazil, Mexico, and Colombia. Visit Orlando said record visitor levels from Mexico, Colombia, and Japan helped partially offset the decline from Canada.

The 2025 results highlight a familiar pattern in major U.S. destinations: domestic demand is carrying overall growth while international recovery remains uneven by market. For Orlando, that is still enough to produce new records, but the numbers also show that future gains may depend on rebuilding more balanced inbound demand alongside continued strength in domestic leisure and meetings travel.