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Radisson Hotel Group has launched automated price-matching technology that adjusts direct booking rates in real time when lower public prices appear elsewhere. The move is aimed at reducing friction in direct booking while giving the company tighter control over rate transparency.
The Gonville Hotel in Cambridge has joined Radisson Individuals, strengthening Radisson Hotel Group’s UK portfolio with a heritage-led boutique property.
Radisson Hotel Group has added The Gonville Hotel in Cambridge to its Radisson Individuals portfolio, expanding its upscale presence in the United Kingdom.