Marriott International has signed an agreement with ResortPass to expand day access to hotel amenities, marking another step in the hospitality industry’s shift toward selling more than overnight rooms. The agreement will allow more participating Marriott properties to offer access to amenities such as pools, cabanas, spas and wellness experiences through the ResortPass platform.
The deal gives Marriott hotels a more streamlined path to join ResortPass, which has become one of the leading booking platforms for hotel day passes. Founded in 2016, ResortPass now works with more than 2,700 hotel and spa partners across the U.S., Mexico and the Caribbean. The platform allows people to book what it calls day escapes, including pool days, spa access and amenity-only visits, without needing to reserve a room.
For Marriott, the agreement reflects growing demand from travelers and locals who want shorter, more flexible hospitality experiences. A guest may not need a full hotel stay, but may still want access to a pool, a spa treatment, a cabana, a quiet wellness reset or a few hours of resort-style leisure. That demand has become more valuable as hotels look for new ways to generate revenue from assets that may be underused during parts of the day.
ResortPass CEO Michael Wolf said the agreement gives guests more ways to experience Marriott hotels without an overnight stay. He described the demand as part of a broader desire for accessible moments of rest, recharge, escape and play.
The partnership also points to a larger trend in hotel economics. Airlines have long generated major revenue from add-ons and upgrades, while hotels have traditionally depended more heavily on room sales. Day access gives properties another commercial layer, especially when they can monetize pool chairs, spa slots, cabanas and other amenities that already exist.
Hotels also see day passes as a way to reach local customers. A city resident may not book a room at a nearby hotel, but may be willing to spend on a spa day, pool access or a family-friendly daycation. For resorts, the model can also fill gaps between peak overnight demand, increasing utilization without adding new rooms.
The timing is favorable for ResortPass. The company reported a record Memorial Day weekend this year, with spa bookings during the holiday period up 148% year over year. That suggests consumers are becoming more comfortable treating hotels as day-use leisure venues, not only as places to sleep.
For travelers, the Marriott agreement could mean easier access to premium hotel amenities across a wider range of properties. For hotels, it offers a new revenue stream that fits current demand for wellness, local experiences and flexible leisure spending.
The bigger message is that hospitality is becoming less tied to the room key. As brands look for growth, the hotel stay is no longer the only product. The pool, spa, terrace and wellness menu are becoming bookable experiences in their own right.
