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Nikki Beach is bringing its resort and branded residences model to Marrakech with a new project set for 2028. The development signals how luxury lifestyle brands are broadening beyond beach destinations into cities that can combine wellness, real estate, and year-round leisure demand.
Numa Group has introduced Native by Numa, a new premium brand offering high-touch lifestyle hospitality experiences across major European cities.
Croatia has expanded its digital nomad visa program, allowing non-EU remote workers to live and work in the country for up to three years – boosting long-term tourism, local economies, and lifestyle travel.
Airbnb is considering a unique loyalty program that could offer travelers points, exclusive services, and experiences, signaling a major step beyond accommodation.