ChatGPT’s Travel Checkout Shift Highlights Complexity of Booking Trips Online
OpenAI’s shift away from direct checkout inside ChatGPT highlights how complex travel booking really is and why travel platforms still play a key role.
#Accor
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Fairmont Debuts in Vietnam With the Opening of Fairmont Hanoi
Fairmont Hotels & Resorts has officially entered the Vietnamese market with the opening of Fairmont Hanoi, a landmark luxury hotel in the heart of the capital’s Old Quarter.
Accor Launches ALL Accor App Experience Inside ChatGPT
Accor becomes one of the first global hotel groups to integrate its booking and loyalty ecosystem directly into ChatGPT, reshaping how travelers discover and book hotels.
Ennismore Expands Its Lifestyle Hotel Portfolio With Three New Openings in Mexico
By
Eleanor Price
• 2 mins read
Lifestyle hospitality group Ennismore is accelerating its growth in the Americas with three new hotel openings planned across Mexico, spanning urban hubs and a major beach destination.
La Dolce Vita Train Unveils an Exclusive New Year’s Eve Journey Through Tuscany and Venice
By
Eleanor Price
• 3 mins read
Italy’s La Dolce Vita Orient Express is introducing an ultra-luxury New Year’s Eve rail journey featuring Brunello tastings, fine dining by chef Heinz Beck, and a glamorous onboard celebration.
Sofitel Unveils Global Repositioning, Embracing French Heritage With ‘French Zest’
By
Eleanor Price
• 3 mins read
Sofitel is returning to its French roots with a refreshed global brand vision centered on ‘French Zest,’ bringing new rituals, design collaborations, and elevated guest experiences to properties worldwide.
Delano Brand Expands to New York and London
By
Eleanor Price
• 3 mins read
Delano is making its debut in New York and London through conversions and new construction, while also returning to Miami.
Accor Goes Global with ALL PLUS Subscription Cards to Elevate Hotel Loyalty
By
Eleanor Price
• 3 mins read
Accor is expanding its ALL PLUS subscription offering worldwide – including the ibis and Voyageur cards – providing year-round discounts, room guarantees, and fast-tracked loyalty status to frequent travelers across its global hotel network.
Accor Teams Up with Kylian Mbappé in Bold Loyalty Campaign
By
Eleanor Price
• 2 mins read
Accor has launched a fresh loyalty campaign starring football superstar Kylian Mbappé, aiming to encourage direct bookings by cutting out middlemen and enhancing customer rewards.
Lucknam Park Becomes Flagship of Accor’s New Emblems Collection
By
Eleanor Price
• 2 mins read
Lucknam Park Hotel & Spa will lead Accor’s luxury Emblems Collection when it joins as the flagship in Q4 2025, showcasing intimate elegance in England’s Wiltshire countryside.