Alternative tourism focuses on travel experiences that differ from mass tourism, emphasizing local culture, sustainability, and personal connection. It includes eco-tourism, rural tourism, and community-based travel. This approach aims to benefit local communities while offering travelers more authentic and responsible experiences.
With new visa-friendly policies, stunning landscapes, and a growing media presence, Kazakhstan is positioning itself as a top destination for American travelers seeking authenticity and adventure.
G Adventures and National Geographic have announced a new Signature Luxury Travel Collection for 2027, offering small-group journeys focused on comfort, culture, and conservation.
Tenerife has introduced a new eco-tax as record-breaking tourism numbers put growing pressure on the Canary Islands’ environment and local communities.
A European destination management company has unveiled a luxury tour operator brand, debuting with curated itineraries across France, Italy, Spain, and beyond.
G Adventures and National Geographic Expeditions are introducing a new co-branded luxury line called National Geographic Signature with G Adventures, blending elevated service with community tourism values.
World Tourism Day 2025 highlights sustainable travel and cultural exchange – bringing people together, nurturing destinations, and spotlighting travel’s positive impact globally.
Twiliner launches a luxury night bus service across Europe in November 2025, offering lie-flat beds, sustainability, and connection between major cities.
Oceania Cruises has launched the ‘Kangaroo Route’, a 129-day luxury voyage aboard the Oceania Vista from Sydney to London in 2027, visiting over 80 ports across 34 countries with immersive cultural experiences and all-inclusive perks.
Tourism Australia has revived its iconic ‘Come and Say G’Day’ branding with a $130 million campaign featuring celebrity ambassadors, regional storytelling, and immersive cultural themes to attract global travelers.
TTC Tour Brands has introduced 16 new tours across Trafalgar, Insight Vacations, and Costsaver for 2026, covering trending destinations like Japan, Portugal, and Alaska.