Faye, the digital-native travel insurance company, is scaling up its presence in the travel industry through strategic partnerships with online travel agencies (OTAs), including a newly announced integration with Ski.com. This move comes as the company celebrates a major milestone – reaching $100 million in travel insurance sales.
Faye’s latest expansion brings its real-time, app-powered insurance products directly into the trip booking process. Travelers can now access Faye coverage while reserving accommodations, activities, and flights through select OTA platforms. The partnership with Ski.com, one of the leading vacation providers for mountain and snow travel, marks a key step in targeting niche travel markets where insurance is especially relevant.
Bringing Travel Insurance to the Booking Experience
By meeting travelers where they book, Faye aims to simplify and streamline the insurance experience. Whether planning a family ski holiday, a business trip, or a last-minute getaway, users can opt for Faye’s comprehensive policies at checkout – no extra search required. The company’s signature features include digital-first claims, proactive trip disruption alerts, and on-the-go customer support via mobile app.
The CEO of Faye noted that “ski trips come with unique risks, from flight delays to injury and gear issues, so offering coverage directly through Ski.com is a perfect fit.” She added that the company’s focus remains on reducing friction and offering peace of mind through easy-to-use, embedded insurance.
$100 Million Milestone and Future Expansion
Faye’s growth has been rapid since its U.S. launch in 2022. Surpassing $100 million in gross travel insurance sales is a significant achievement, reflecting the brand’s traction in a competitive and traditionally slow-moving industry. Its tech-forward approach appeals to modern travelers who expect seamless, digital-first solutions.
Faye is also developing more OTA partnerships to build on this momentum. As travelers increasingly prioritize flexibility and protection, particularly in high-risk or high-investment vacations like ski and adventure trips, embedded insurance is becoming a standard part of the planning process.
By integrating into platforms like Ski.com, Faye is not only expanding its reach but also reshaping how insurance is sold – from an afterthought to a value-added feature. With plans to deepen its distribution and product customization, the company is positioning itself as a go-to provider for the next generation of travel.
