Marriott has brought The Luxury Collection to Rhodes with the opening of Amoh, a new seaside resort in Pefki that blends design, dining, and wellness with the island’s layered heritage.
Minor Hotels is expanding its high-end travel platform with private jet journeys and curated itineraries that link its hotel brands to a wider luxury experiences strategy.
Emirates is exploring private en-suite bathrooms inside first-class suites, pushing premium air travel further into ultra-luxury territory as airlines compete to redefine the top end of the cabin.
A|T Collective is launching Evoke | Inspire as a new advisor-only luxury brand while retiring Journese. The move sharpens the company’s segmentation between premium and higher-end travel products.
Luxury tour operator Kensington has introduced Kensington Ultraluxe, a new division offering highly personalized travel experiences across private jets, yachts, villas and exclusive guided journeys.
The Naples Beach Club, A Four Seasons Resort, has opened on Florida’s Gulf Coast, bringing a new level of luxury hospitality and beachfront living to the city of Naples.
La Compagnie is rolling out a Valentine’s Day sale with business class-only fares from New York to Paris, Milan, and Nice, starting at $2,500 round-trip.
Dubai has officially launched the Dubai Gold District, positioning the emirate as the world’s leading destination for gold, jewellery trade, and luxury shopping, anchored by the future debut of the world’s first Gold Street.
The legendary Spa-Francorchamps circuit is set to become a year-round luxury destination with the launch of a premium trackside hotel and residences, opening in 2028.
Aman has officially opened reservations for Amangati, its first-ever luxury cruise ship, marking the brand’s long-awaited entry into ultra-high-end yachting at sea.
Atlas Ocean Voyages is building its first-ever luxury expedition sailing yacht, combining wind power, hybrid technology, and boutique hospitality for global exploration starting in 2028.
G Adventures and National Geographic Expeditions have unveiled a new collection of high-end Signature itineraries that blend expert-led exploration, rare access, and immersive luxury across 28 global destinations.
Arrivia has acquired Bon Voyage Travel in a move that deepens its position in the premium and luxury cruise market while preserving Bon Voyage’s advisor-led service model.
Italy’s La Dolce Vita Orient Express is introducing an ultra-luxury New Year’s Eve rail journey featuring Brunello tastings, fine dining by chef Heinz Beck, and a glamorous onboard celebration.
Jumeirah is entering the world of ultra-luxury yacht cruising with the Maltese Falcon, adding Mediterranean and Caribbean itineraries to its exclusive Privé collection.