G6 Hospitality is expanding its reach in the extended-stay market with Studio 6 Plus, a new upper-economy brand designed around longer stays, new-build hotels, and a more residential guest experience.
St. Regis has entered Hungary with a new hotel inside Budapest’s landmark Klotild Palace, bringing butler service, signature rituals, and a strong sense of local heritage to the city center.
Marriott has brought The Luxury Collection to Rhodes with the opening of Amoh, a new seaside resort in Pefki that blends design, dining, and wellness with the island’s layered heritage.
Hilton plans to launch an app inside ChatGPT within weeks as it expands partnerships across multiple AI platforms. The move reflects a broader hotel industry shift to ensure inventory remains visible wherever travelers begin searching.
Minor Hotels is expanding its high-end travel platform with private jet journeys and curated itineraries that link its hotel brands to a wider luxury experiences strategy.
Outrigger is investing $100 million in its flagship Waikiki Beach Resort, positioning the property for a more design-led and culturally grounded future while keeping it open through the transformation.
Accor says it is protecting margins and staying on track for 2026 even as Middle East disruption weighs on luxury demand and raises new questions about hotel pricing power.
Dusit Hotels and Resorts has launched a short booking promotion that gives travelers a free night for every paid night at selected properties across Asia and Guam. The deal signals how hotel groups are leaning harder on longer-stay offers to drive demand in 2026.
Hyatt is deploying ChatGPT Enterprise across its global business, giving teams in finance, marketing, operations, and customer experience broader access to AI tools.
Marriott has launched its first Autograph Collection hotel in India, choosing a heritage palace in Karnal over a major metro and signaling stronger demand for design-led, culturally rooted stays.
Mews has launched a new AI-powered business intelligence product designed to give hotels real-time insights on revenue, occupancy, and bookings inside the same system they already use daily.
Marriott Bonvoy and Visa are launching a major FIFA World Cup 2026 campaign built around ticket access, loyalty rewards, and once-in-a-lifetime fan travel experiences.
Travel + Leisure Co. is bringing a Sports Illustrated Resort to downtown Baton Rouge, converting the Hilton Baton Rouge Capitol Center into a new sports-focused hospitality property tied to LSU, riverfront traffic, and the city’s growing role as a sports tourism hub.
Dubai’s Burj Al Arab will close for 18 months as Jumeirah begins the first major restoration in the hotel’s history. The project is designed to preserve one of the city’s most recognizable luxury landmarks while updating it for the next generation of high-end travel.
Hyatt has delayed the reopening of several major all-inclusive resorts in Montego Bay and Rose Hall until early 2027, extending the recovery timeline for one of Jamaica’s most important tourism corridors. The decision keeps a large block of upscale room inventory offline for another year and underscores how storm recovery is increasingly being tied to broader repositioning.