Trivago achieved €139.3 million in revenue for the second quarter of 2025, marking a 17% year-over-year increase and extending its growth trajectory to a third consecutive quarter. The key driver was Referral Revenue, which rose 18% to €138.5 million, with robust performance across all geographic segments – 10% in the Americas, 20% in Developed Europe, and an impressive 32% in Rest of World.
While the company’s net loss widened to €6.5 million, a positive silver lining was the improved loss in Adjusted EBITDA, which improved slightly to €5.1 million. The gains reflect effective brand marketing, product enhancements, and strong execution by the global team aimed at enhancing conversion rates and user loyalty.
Strategic AI-Powered Tech Acquisition: Holisto
On July 31, 2025, Trivago completed its acquisition of Holisto Limited for approximately €22.3 million. Holisto, an AI-driven travel tech provider specializing in hotel rate aggregation and a white-label booking engine, immediately becomes a wholly-owned subsidiary.
With a team of 211 employees and merchant-of-record capabilities, Holisto’s technology promises to enhance Trivago’s booking funnel and reduce reliance on metasearch models. This acquisition lays the foundation for diversifying revenue streams and improving user experience.
However, Trivago has not provided specific financial metrics for Holisto, leaving the integration execution and synergy realization as key uncertainties to watch. The company expects low double-digit million euros in additional revenue from Holisto by the end of 2025, without significantly affecting its Adjusted EBITDA guidance.
Looking Ahead to Continued Growth
Trivago reaffirmed its outlook for Q3, anticipating continued double-digit revenue growth, although possibly at a slightly reduced rate compared to Q2 owing to tough year-over-year comparisons. Logged-in users contributed 20% of Referral Revenue, highlighting enhanced engagement and deeper loyalty among returning users.
Looking further ahead, the company remains committed to disciplined brand marketing and operational efficiency. Success will depend on its ability to capitalize on Holisto’s technology, sustain high-performing branded traffic growth, and ultimately translate its new capabilities into a richer, more integrated booking experience.
