Numa Group, known for reshaping digital hospitality in Europe, has announced the launch of its new premium brand, “Native by Numa.” This brand is designed to meet the growing demand for high-touch, lifestyle-focused stays in Europe’s most dynamic cities, blending the convenience of technology with elevated guest services.
Native by Numa is positioned as a new tier within Numa’s portfolio, offering more personalized hospitality for travelers seeking both comfort and connection. While Numa’s existing model emphasizes digital-first stays with stylish design and seamless booking, Native aims to add an extra layer of curated services and experiences that appeal to modern urban travelers.
A Premium Approach to Urban Hospitality
With Native by Numa, the company plans to set a new benchmark in city lodging. The brand will target locations in major European capitals and cultural hubs, creating properties that combine contemporary design, premium amenities, and personalized touches. Guests can expect curated interiors, enhanced service, and locally inspired experiences that reflect the neighborhoods they stay in.
Unlike traditional hotels, Native by Numa properties will continue Numa’s philosophy of blending digital convenience with hospitality innovation. Guests will still enjoy mobile check-in, keyless entry, and app-based concierge services. However, the Native brand will expand this with offerings such as dedicated guest relations teams, more premium furnishings, and select lifestyle perks designed to elevate the overall experience.
The idea is to provide the efficiency of a digital-first stay while ensuring that premium travelers do not miss out on human interaction and attention to detail. This combination responds directly to growing traveler expectations for personalization and authenticity in urban stays.
Expanding Across Europe’s Cities
Numa has already established itself as one of the fastest-growing digital hospitality companies in Europe, with operations in major cities like Berlin, Barcelona, Rome, and Vienna. The launch of Native by Numa signals the company’s intention to capture an even larger share of the premium travel market.
Europe’s hospitality sector is seeing a strong recovery and transformation, with travelers increasingly seeking design-driven accommodations that offer more than just a place to sleep. Native by Numa will position itself to meet this demand by offering properties in prime urban locations, giving travelers access to both cultural landmarks and vibrant neighborhoods.
By blending convenience, design, and premium touches, Numa aims to differentiate itself from both traditional hotels and short-term rentals. For travelers, the launch of Native by Numa represents more choice in the market – especially for those who want the efficiency of tech-enabled stays but also value elevated hospitality and connection to place.
The new brand highlights a broader trend in the industry: the rise of lifestyle-focused lodging that combines the best elements of hotels, serviced apartments, and boutique experiences. As Numa rolls out Native across Europe, it will likely become a key player in redefining what premium hospitality means in modern urban travel.
