MakeMyTrip has revealed its latest innovation: Myra, a conversational AI travel assistant designed to streamline the entire vacation planning process. Now live in beta, Myra accepts user input via text, voice, image, or video in both English and Hindi. Travelers can ask Myra complex, context-driven questions – like requesting child-friendly beach destinations in August or budget-specific hotel recommendations – and receive personalized, real-time responses powered by live inventory and pricing data.
AI Integration Across the Booking Journey
Built on the company’s existing AI infrastructure from 2023, Myra represents the next step in evolutionary travel tech. It integrates advanced in-house language models and task-based AI agents that collaborate to handle complex multi-step interactions in real time. Whether it’s discovering off-season Udaipur hotels within a specific budget in Hindi, or piecing together a multi-leg train and flight itinerary, Myra can craft dynamic travel proposals in a single session.
Beyond initial planning, Myra extends support into post-booking services – managing itinerary modifications, visa queries, transport logistics, and forex or currency needs. The potential to include semantic search of images or videos in upcoming releases promises richer, more intuitive user engagement, particularly for users seeking inspiration rather than typing queries manually.
Enhancing Access, Efficiency, and Brand Differentiation
MakeMyTrip’s leadership underscores Myra’s strategic purpose: to broaden digital access and enrich user experience. By supporting Hindi alongside English, Myra democratizes travel planning across India’s diverse linguistic demographic. The system taps into a deep tapestry of customer preferences and real-time supply data to create personalized recommendations, while maintaining the effortless convenience of conversational AI.
The travel company’s CTO has noted that Myra is built from a modular stack of AI agents – each specializing in flights, hotels, transport, or post-sales – allowing for efficient coordination in guiding clients through their travel needs. This technological structure not only improves agility for rapid feature updates but also positions MakeMyTrip as an innovator in a competitive market.
With competitors already rolling out generative AI tools, Myra’s unique multilingual and multimodal capabilities give MakeMyTrip a defining edge – especially in India’s rapidly digitizing travel landscape.
