Internova Travel Group has announced the creation of its new AI Center of Excellence, a dedicated hub that will lead the company’s efforts in harnessing artificial intelligence across its global network. The move signals Internova’s commitment to pushing innovation forward, ensuring that travel agents and their customers benefit from the latest technological advancements in the industry.
The travel sector is increasingly shaped by digital transformation, and Internova sees AI as a key driver of future growth. By centralizing its AI development, the company intends to accelerate the design and deployment of new tools, streamline operations, and provide clients with more personalized travel solutions.
Improving Services for Travelers and Agents
One of the main goals of the AI Center of Excellence is to improve efficiency in how agents interact with clients. AI-powered tools can help manage bookings faster, anticipate traveler needs, and even resolve disruptions more quickly. For customers, this could mean smoother itineraries, real-time updates, and better recommendations tailored to their preferences.
Internova also emphasizes that the center will focus on supporting travel advisors, not replacing them. The company believes that AI should enhance the human touch in travel planning rather than eliminate it. This approach reflects a broader trend across the travel industry: while automation is valuable, many travelers still want the guidance and reassurance that only an experienced advisor can provide.
For agents, AI could take over repetitive tasks, allowing them to spend more time building stronger client relationships. Whether it’s suggesting destination options, monitoring flight changes, or creating personalized packages, the tools being developed are designed to give agents a competitive edge in an increasingly digital market.
A Step Toward Industry Leadership
Internova’s decision to launch the AI Center of Excellence also positions the company as a leader in travel technology adoption. Many competitors are experimenting with AI, but centralizing these efforts under a dedicated hub demonstrates a long-term strategic commitment.
Industry experts see this as a timely move, as travel companies worldwide are racing to adapt to a market where speed, personalization, and resilience are essential. By investing in AI now, Internova aims to set a new benchmark in how technology can be applied responsibly and effectively in travel services.
As the Center develops, more details are expected on specific AI projects and how they will directly impact both agents and travelers. For now, the initiative highlights the company’s recognition that the future of travel lies in combining advanced technology with human expertise.
With this launch, Internova is not just adapting to change – it is actively shaping the way the next era of travel will be delivered.
